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What are the different types of Marketing and how do they differ from SEO Marketing
There are several marketing channels available online or offline. If your website is internet based, then you simply cannot afford to ignore SEO marketing. On the other hand, if 90% of your business sale is done offline, then you have to consider offline marketing channels as well.
Some of the well known marketing techniques are as follow :-

  1. Marketing Offline - Take for example a food restaurant. Here offline marketing will play a major role in bringing customers. Here restaurant owners will target newspapers, hoardings, popular radio channels, and television to promote their restaurant within a specific geo location.
  2. Marketing Online & Offline - There are certain businesses/firms where you will find equal proportion of customers online (internet) as well as offline. Take for example a travel company which would concentrate on both these marketing mediums. They will choose offline marketing as mentioned above, and online internet marketing such as press releases, email marketing, affiliate marketing, banner advertising, search engine promotion etc etc.
  3. SEO Internet Marketing - There are several businesses/firms which are purely Internet based. In these businesses, the probability of generating online lead ( customer query/sale ) is several times higher as compared to other marketing channels. These internet based companies concentrate heavily on Search Engine Marketing.SEO Marketing is one of the most effective mediums of promoting your business online. There are several companies which are spending thousand of dollars on Natural SEO and PPC